Wednesday, March 21, 2007

New Beetle

At the 1994 North American International Auto Show, Volkswagen unveiled the J Mays-penned "Concept 1", a concept car with futuristic styling deliberately reminiscent of the original Beetle's rounded shape. Strong public reaction convinced the company to move the car into production, and in 1998, 20 years after the last original Beetle was sold in the United States, Volkswagen launched the New Beetle, designed by Mays and Freeman Thomas at the company's California design studio.

New Beetles are manufactured at VW's Puebla, Mexico assembly plant where, ironically, the last line of factory-built air-cooled Beetles were removed from production in favor of the golf-based New Beetle.

The New Beetle, with its (water-cooled) engine at the front of the car driving the front wheels, is related to the original only in name, general shape and some styling cues. Under the sheet metal, it is a modern car in every way, based on the Volkswagen A platform.

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